| 中国旅行社业产品创新制约因素分析 |
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| 引用本文： | 耿继祥.中国旅行社业产品创新制约因素分析[J].台州学院学报,2008,30(5):89-91. |
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| 作者姓名： | 耿继祥 |
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| 作者单位： | 台州学院,经贸管理学院,浙江,台州,318000 |
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| 摘 要： | 中国旅行社产品单一、雷同只是一个表面现象，问题实质是产品创新不足。导致中国旅行社业产品创新不足的因素是多方面的，有产品特性、旅行社业内部因素和外部因素。在各种制约因素中，最主要的是外部因素中的宏观管理制度在科学性、合理性及有效性方面存在缺陷。
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| 关 键 词： | 旅行社产品 创新 制约因素 宏观管理制度 |
An Analysis on Restriction of Innovative Products in Chinese Travel Agency |
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| Geng Jixiang.An Analysis on Restriction of Innovative Products in Chinese Travel Agency[J].Journal of Taizhou University,2008,30(5):89-91. |
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| Authors: | Geng Jixiang |
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| Institution: | Geng Jixiang ( School of Economic and Trade Management, Taizhou University, Taizhou, Zhejiang 318000) |
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| Abstract: | The products are simple and similar in Chinese travel agency,which is a superficial phenomenon,and the true reason is lack of innovation.The causes for less innovation may be the product feature,the internal and external factors of travel agency.Among all these causes,the main reason is the defects on science,rationality and effectiveness in the macro-management system of external factors. |
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| Keywords: | product in travel agency innovation restriction macro-management system |
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