| 高校体育产业运营的价值取向分析 |
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| 引用本文： | 陈华国.高校体育产业运营的价值取向分析[J].通化师范学院学报,2011,32(8):45-47. |
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| 作者姓名： | 陈华国 |
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| 作者单位： | 福建师范大学福清分校,福建福清,350300 |
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| 基金项目： | 福建省教育厅社会科学基金项目 |
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| 摘 要： | 高校体育产业运营的价值取向是平衡高校体育产业的公益性和营利性冲突的核心内容，文章分析了高校体育产业运营价值取向存在的问题，提出整合高校体育产业运营价值取向的对策．
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| 关 键 词： | 高校 体育产业 价值取向 |
Analysis on Value Orientation of University Sports Industry |
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| CHEN Hua-guo.Analysis on Value Orientation of University Sports Industry[J].Journal of Tonghua Teachers College,2011,32(8):45-47. |
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| Authors: | CHEN Hua-guo |
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| Institution: | CHEN Hua-guo (Fuqing Branch of Fujian Normal University,Fuqing,Fujian 350300,China) |
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| Abstract: | The value orientation of university sports industry is the key to balance the conflict between its public welfare and profit. This article has analyzed the existing problems in the value orientation and proposed the solutions to integrate the value orientation of university sports industry. |
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| Keywords: | university sports industry value orientation |
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