| 吉林省东南部地区旅游资源整合分析 |
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| 引用本文： | 徐昌贵,;王丽丽.吉林省东南部地区旅游资源整合分析[J].通化师范学院学报,2014(7):34-37. |
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| 作者姓名： | 徐昌贵 ;王丽丽 |
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| 作者单位： | [1]通化师范学院工商管理学院,吉林通化134002; [2]通化市职教中心,吉林通化134000 |
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| 摘 要： | 在当今日益激烈的竞争环境下，区域合作已然成为一种趋势，旅游资源整合也已成为一种潮流。只有打破地域界限，树立区域品牌，突出特色，形成合力，才能提升旅游业抗击市场风险的能力，共享繁荣的整体效益，加快旅游业的发展。吉林省东南部地区应该把握住资源、地缘等优势，克服资源分散、观念保守、设施落后等因素的影响，从基础设施建设、旅游资源开发布局、特色旅游线路设计和联合营销等方面入手，进行旅游资源整合，促进该地区旅游经济质的飞跃。
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| 关 键 词： | 吉林省东南部地区 旅游资源 整合 |
Analysis on Integration of Tourism Resources in Southeastern Jilin Province |
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| Institution: | XU Chang-gui, WANG Li-li(1.College of Business Administration, Tonghua Normal University, Tonghua, Jilin 134002, China; 2.Tonghua Vocational Education Center, Tonghua, Jilin i34000, China) |
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| Abstract: | In today＇s increasingly competitive environment, the regional cooperation and the integration of tourism resources has become a trend. Only by breaking geographical boundaries, establishing a regional brand, highlighting features and concerted efforts that one area could enhance the capacity of tourism against market risk, share the overall effectiveness and accelerate the development of tourism. Jilin southeastern region should seize the advantages of resources, location and policy, overcome the affect of the scattered resources, conservative ideas and poor facilities, from infrastructure construction, tourism resources exploitation, featured tourism routes design and co-marketing and other aspects to integrate the tourism resources, promoting the qualitative leap of region＇s tourist economy. |
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| Keywords: | southeastern Jilin province tourism resource integration |
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