| 浅析基于顾客价值分析的关系营销战略 |
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| 引用本文： | 李学军,邢益平.浅析基于顾客价值分析的关系营销战略[J].陕西教育学院学报,2004,20(4):73-75. |
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| 作者姓名： | 李学军 邢益平 |
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| 作者单位： | 陕西科技大学管理学院,陕西,咸阳,712081 |
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| 摘 要： | 竞争的实质是对顾客的争夺，是顾客价值最大化的竞争。通过对顾客价值的分析，阐明了顾客价值与构建关系营销之间的关系，进而从顾客价值分析的角度提出了如何实施关系营销战略。
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| 关 键 词： | 关系营销 顾客价值分析 战略 竞争 顾客价值最大化 实质 构建 浅析 角度 |
| 文章编号： | 1008-598X(2004)04-0073-03 |
| 修稿时间： | 2004年9月8日 |
Relationship Marketing Strategy According to Customer Value Analytic |
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| LI Xue-jun,XING Yi-ping.Relationship Marketing Strategy According to Customer Value Analytic[J].Journal of Shaanxi Institute of Education,2004,20(4):73-75. |
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| Authors: | LI Xue-jun XING Yi-ping |
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| Abstract: | The substance of the competition fights to the customer, is a competition that customer value maximize.Pass to the worth an analysis in customer, clarified the customer value with the relation that setting up and relationship marketing, then put forward from the worth an analytic angle in customer value how to puts relationship marketing strategy into practice. |
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| Keywords: | enterprise market customer value relationship marketing |
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