| 新闻娱乐化根源探析 |
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| 引用本文： | 沈维梅.新闻娱乐化根源探析[J].江苏广播电视大学学报,2004,15(4):61-63. |
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| 作者姓名： | 沈维梅 |
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| 作者单位： | 江苏广播电视大学,江苏,南京,210036 |
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| 摘 要： | 媒介大众化、市场化的浪潮汹涌而至,传媒改变一味重宣传、重教育的传统,“轻松”、“接近”、“实用”的社会新闻及都市新闻越来越成为报道的主要内容。新闻娱乐化成为中国新闻传播业界的一种时尚。从受众地位、媒介角色、新闻内容的化归属三方面的转变需要可见新闻娱乐化有其必然性。
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| 关 键 词： | 新闻 娱乐化 受众 媒介 文化 |
| 文章编号： | 1008-4207(2004)03-0061-03 |
| 修稿时间： | 2004年4月30日 |
On the Roots of Recreational Trend in Journalism |
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| SHEN Wei-mei.On the Roots of Recreational Trend in Journalism[J].Journal of Jiangsu Radio & Television University,2004,15(4):61-63. |
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| Authors: | SHEN Wei-mei |
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| Abstract: | Along with the trend of popularizing and marketing, Chinese news media have changed their traditional rigid face of propaganda and education, present more and more "entertaining", "hobnobbing" and "bread-and-butter" contents related to daily social events and urban news. This trend has become a fashion in Chinese journalism today. This paper is aimed at finding out the roots of this trend from three aspects: the change of news publics' position, the change of media's role, the cultural affiliation of the news contents, in order to look more squarely at this phenomenon . |
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| Keywords: | news recreational trend news publics media culture |
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