| 基于泛长三角旅游区的安徽旅游借势腾飞 |
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| 引用本文： | 章正尚,赵磊.基于泛长三角旅游区的安徽旅游借势腾飞[J].池州师专学报,2011(6):77-81. |
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| 作者姓名： | 章正尚 赵磊 |
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| 作者单位： | 安徽大学徽学研究中心,安徽合肥230039 |
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| 基金项目： | 教育部人文社会科学重点研究基地重大项目（10JJDZONGHE005）; 国家社会科学基金项目（07BJY,134）; 安徽大学“211工程”项目 |
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| 摘 要： | 泛长三角旅游区正在建设世界一流水平的旅游目的地,安徽旅游应该趁势而上,借助建设国际旅游区之势、区域旅游经济一体化之势、旅游业发展空间的扩展之势、开发资金集聚与溢出之势、旅游产业集聚的扩散效应之势、旅游产品升级换代之势、海内外市场名声之势,实施以下腾飞策略：政府推动建立合作和联动发展机制,制定和实施安徽旅游业促进政策,强化与苏浙沪的联合营销,提高旅游企业的国际化管理水平,加强国际型旅游人才的培养,建立高效的旅游交通与信息服务系统。
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| 关 键 词： | 泛长三角 旅游区 安徽旅游 腾飞 策略 |
Rapid Development of Anhui Tourism Based on Pan-Yangtze River Delta |
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| Zhang Shangzheng,Zhao lei.Rapid Development of Anhui Tourism Based on Pan-Yangtze River Delta[J].Journal of Chizhou Teachers College,2011(6):77-81. |
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| Authors: | Zhang Shangzheng Zhao lei |
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| Institution: | (Center of Hui Studies, Anhui University, Hefei, Anhui 230039) |
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| Abstract: | Pan-Yangtze river delta area is being built into a world-class tourist attraction. Anhui tourism should take advantage of this situation, including constructing international tourism region, regional tourism economic integration, expanding tourism development space, development funds gathering, diffusing effects of tourism industry cluster, upgrading tourism products and the reputation of the potentiaX overseas markets. Anhui tourism should implement the following strategies： establishing the mechanisms for cooperation and joint-development, formulating and implementing Anhui ~ourism promotion policies, strengthening the co-marketing with Jiangsu, Zhejiang and Shanghai, improving local tourism enterprises international management, strengthening the international tourism personnel training, establishing efficient transport and tourist information service system. |
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| Keywords: | Pan-Yangtze River Delta Tourism Region Anhui Tourism Soaring Strategies |
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