| 基于品牌专卖模式的供应链协调管理研究 |
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| 引用本文： | 陈岩.基于品牌专卖模式的供应链协调管理研究[J].丹东师专学报,2011(3):26-28. |
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| 作者姓名： | 陈岩 |
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| 作者单位： | 辽宁省交通高等专科学校物流管理系,沈阳110122 |
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| 摘 要： | 在总结品牌专卖供应链特征的基础上,分析品牌专卖供应链协调的重点,给出解决品牌专卖模式供应链协调可以采用的六种不同模式。
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| 关 键 词： | 品牌专卖 供应链协调 斯坦伯格博弈 |
Coordination of Brand Monopolization Supply Chain |
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| CHEN Yan.Coordination of Brand Monopolization Supply Chain[J].Journal of Dandong Teachers College,2011(3):26-28. |
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| Authors: | CHEN Yan |
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| Institution: | CHEN Yan(Department of Logistics Management,Liaoning Provincial College of Communications,Shenyang 110122,China) |
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| Abstract: | Features of brand monopolization supply chain are summarized.Furthermore,key points for coordination of brand monopolization supply chain are analyzed.Finally,six modes that can be used to coordinate brand monopolization supply chain are proposed. |
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| Keywords: | brand monopolization supply coordination Steinberg game |
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