| 东西洋考每月统记传 的宣传策略 |
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| 引用本文： | 郭秀文.东西洋考每月统记传 的宣传策略[J].华南师范大学学报(社会科学版),2006,4(4):85-90,98. |
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| 作者姓名： | 郭秀文 |
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| 作者单位： | 广东省社科联<学术研究>编辑部,广东,广州,510050 |
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| 摘 要： | 东西洋考每月统记传 是外国人在中国领土上创办的第一个中文近代报刊, 在我国报刊史、新闻史和出版史上占有重要的地位。虽然它传播的主要是西方的文明, 但为了使中国人容易接受, 编纂者经常从中国人的角度出发, 主要采用了三种宣传策略, 使得它吸引了不少中国读者, 获得了一定的成功。这三种方法是: 大力推崇儒家文化而批判佛教和伊斯兰教; 大量运用书信体; 借鉴中国章回小说的叙事形式。这三种宣传策略在外国人办中文报刊的历史上具有一定的代表性, 因而值得我们认真加以探讨。
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| 关 键 词： | 东西洋考每月统记传 东西洋考每月统记传" target="_blank">')">东西洋考每月统记传 宣传策略 儒家文化 书信体 " target="_blank">')"> 章回小说 |
| 文章编号： | 1000-5455（2006）04-0085-06 |
| 收稿时间： | 03 18 2006 12:00AM |
| 修稿时间： | 2006-03-18 |
On the Advertising Strategies of The Eastern Western Monthly Magazine |
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| GUO Xiu-wen.On the Advertising Strategies of The Eastern Western Monthly Magazine[J].Journal of South China Normal University(Social Science Edition),2006,4(4):85-90,98. |
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| Authors: | GUO Xiu-wen |
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| Institution: | (GUO Xiu-wen |
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| Abstract: | The Eastern Western Monthly Magazine was the first modern Chinese magazine edited by foreigners in China ,it played a very important role in our magazine history, news history and publication history . This magazine was founded to diffuse the western civilization, but the editors used three kinds of advertising strategies to win acceptance of the Chinese people and successfully attracted a lot of Chinese readers. These advertising strategies are: giving great esteem to the Confucian culture and criticizing Buddhism and Muslim; widely using the epistolary style; borrowing writing style from the ancient Chinese novels. These strategies are representative in the history of Chinese magazines edited by foreigners, so it deserves our in-depth study and research. |
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| Keywords: | The Eastern Western Monthly Magazine advertising strategies Confucian culture epistolary style ancient Chinese novel |
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