| 企业形象发展的新趋势--企业绿色形象 |
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| 引用本文： | 许加明,张金秀.企业形象发展的新趋势--企业绿色形象[J].重庆职业技术学院学报,2005,14(3):43-45. |
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| 作者姓名： | 许加明 张金秀 |
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| 作者单位： | 1. 西南师范大学,管理学院
2. 西南师范大学,心理学院,重庆市,400715 |
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| 摘 要： | 随着商品经济的发展，企业的无形资产——企业形象在企业的竞争中日益起着决定性的作用。那么，21世纪的企业究竞应该塑造什么样的形象?毫无疑问，“企业绿色形象”必将成为未来企业形象发展的主流。
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| 关 键 词： | 企业形象 新趋势 企业绿色形象 塑造 |
| 文章编号： | 1672-0067(2005)03-0043-03 |
| 修稿时间： | 2004年12月18 |
the New Trend of the Development of the Image of the Corporation--the Green Image of the Corporation |
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| Xu Jia-ming,ZHANG Jin-xiu.the New Trend of the Development of the Image of the Corporation--the Green Image of the Corporation[J].Journal of Chongqing Vocational& Technical Institute,2005,14(3):43-45. |
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| Authors: | Xu Jia-ming ZHANG Jin-xiu |
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| Abstract: | Along with the increasingly develop of the merchandise economy, the immaterial assets-the image of the corporation becomes a more and more important factor in the competition of the corporations.So, what kind of image should the corporations build actually in 21 centuries? Without question," the green image of the corporation" will become the main trend of the development of the image of the corporation in the future. |
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| Keywords: | the image of the corporation new trend green image of the corporation build |
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