An Analytic Strategy to Assist Institutional Recruitment and Marketing Efforts |
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| Authors: | DesJardins Stephen L |
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| Institution: | (1) Center for the Study of Higher Postsecondary Education, The University of Michigan, 2108D School of Education Building, 610 E. University Avenue, Ann Arbor, MI, 48109-1259 |
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| Abstract: | This article demonstrates how to fit a statistical model to historical data, test whether the model can accurately predict enrollment out-of-sample, and use the results to segment admitted students into groups so that different recruitment and marketing interventions can be applied. Conceptual and practical issues are discussed, as well as policy considerations. |
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| Keywords: | out-of-sample prediction development and validation samples Hosmer-Lemeshow goodness-of-fit test |
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