| 新设立广告专业院校市场导向的人才培养模式探讨 |
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| 引用本文： | 周华清,张艳萍.新设立广告专业院校市场导向的人才培养模式探讨[J].教育探究,2006(2). |
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| 作者姓名： | 周华清 张艳萍 |
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| 作者单位： | 福建工程学院现代传媒系，福建工程学院现代传媒系 |
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| 摘 要： | 目前我国的广告专业教育发展迅速,有些开办广告专业院校的专业定位模糊,广告人才不能适应广告业的发展需要。因此,新开设广告学专业的院校应以市场为导向,重视广告人才培养目标的确立和准确的专业方向定位。
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| 关 键 词： | 广告学 广告教育 广告人才 培养模式 |
Study on Qualified Students’Training in Newly Established Advertising Universities |
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| Zhou Huaqing,Zhang Yanping.Study on Qualified Students’Training in Newly Established Advertising Universities[J].Educational Study,2006(2). |
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| Authors: | Zhou Huaqing Zhang Yanping |
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| Abstract: | So far, China has seen a rapid growth in professional advertising education. Meanwhile, the advertising specialty has experimented a blurred positioning in relevant universities, which accounts for the unqualified professionals who can not meet the needs of advertising development. Therefore, the objective of training advertising professionals and the specialty positing should be guided by the market. |
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| Keywords: | Advertising advertising education advertising professional training pattern |
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