| 跨文化交际背景下的涉外商务礼品馈赠分析 |
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| 引用本文： | 苏玉洁.跨文化交际背景下的涉外商务礼品馈赠分析[J].贵阳学院学报(社会科学版),2014(5):63-64. |
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| 作者姓名： | 苏玉洁 |
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| 作者单位： | 安徽财经大学外国语学院,安徽蚌埠233030 |
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| 基金项目： | 2013年度安徽财经大学商务英语专业综合改革试点项目（项目编号：aczyzhgg201307）阶段性成果 |
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| 摘 要： | 商务往来中的文化冲击给涉外礼品馈赠带来诸多问题。文化交流中产生差异的根源是民族中心主义,通过以日本、德国等国家存在的典型文化差异为例,阐述文化四维论对涉外礼品赠送产生的指导意义。
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| 关 键 词： | 礼品赠送 文化差异 文化冲突 |
An Analysis on Business Gift Presenting in Intercultural Communication |
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| SU Yu-jie.An Analysis on Business Gift Presenting in Intercultural Communication[J].Journal of Guiyang College:Social Sciences,2014(5):63-64. |
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| Authors: | SU Yu-jie |
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| Institution: | SU Yu-jie (School of Foreign Languages, Anhui University of Finance and Economics, Bengbu 233030, China) |
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| Abstract: | Intercultural communications take place ubiquitously,where business gift- presenting has witnessed unending cultural barriers. The article sets out to analyze the cause of the intercultural differences——Ethnocentrism,taking Japan,Germany,etc. as typical examples to demonstrate cultural barriers in intercultural business gift- presenting,and elaborates the profound guiding significance of Cultural Dimensions for intercultural gift- presenting. |
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| Keywords: | business gifting-presenting cultural differences cultural conflicts |
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