| 中国后电影市场发展策略 |
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| 引用本文： | 肖小云,肖良生.中国后电影市场发展策略[J].赣南师范学院学报,2005,26(2):90-93. |
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| 作者姓名： | 肖小云 肖良生 |
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| 作者单位： | 1. 赣南师范学院,中文与新闻传播系,江西,赣州,341000
2. 厦门大学,中文系,福建,厦门,361005 |
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| 摘 要： | 全球化已跨越了经济领域的语境而成为当今分析国际问题的普遍性语境,在此背景下,以美国好莱坞为主的西方电影进入中国不仅创下票房收入奇迹,而且不断延伸蚕食中国的后电影市场。本文结合国际电影营销惯例、娱乐经济时代特点和中国的国情,提出建立以电影为核心竞争力的规范化、品牌化、国际化的中国后电影市场开发的发展策略。
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| 关 键 词： | 全球化 后电影市场 电影营销 |
| 文章编号： | 1004-8332(2005)02-0090-04 |
| 修稿时间： | 2004年11月2日 |
Review on the Post-cinema Market Development in China on the Globalization Background |
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| XIAO Xiao-yun,XIAO Liang-sheng.Review on the Post-cinema Market Development in China on the Globalization Background[J].Journal of Gannan Teachers' College(Social Science(2)),2005,26(2):90-93. |
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| Authors: | XIAO Xiao-yun XIAO Liang-sheng |
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| Institution: | XIAO Xiao-yun~ |
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| Abstract: | Globalization has stridden across the economic context and hasbeen the normal context when we analyze the international affairs, on the background, Western Movies, Hollywood as their main part, have not only performed miracles of box-office income, but also advanced their business tonibble at the post-cinema market in China. Based on the core competitiveness of movies, the paper offers developing tactics of buildingone standardization, brandization, internationalization post-cinema market in China, linking with the international sale rules, the characteristics of entertainment period and Chinese conditions. |
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| Keywords: | globalization post-cinema market cinema selling |
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