| 基于推拉理论的我国女性参与体育旅游动机与特征研究 |
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| 引用本文： | 张兆龙,邓维霞,张明亚.基于推拉理论的我国女性参与体育旅游动机与特征研究[J].鸡西大学学报,2014(2):69-72. |
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| 作者姓名： | 张兆龙 邓维霞 张明亚 |
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| 作者单位： | 云南大学旅游文化学院,云南丽江674100 |
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| 摘 要： | 从"推—拉"理论的视角出发,运用文献资料法、问卷调查法、数理统计等研究方法对丽江玉龙雪山景区女性参与体育旅游的动机及影响因素进行研究与分析。调查研究结果显示:女性体育旅游者具有年轻化、高学历、高收入的人口学特征;客源地上呈现出明显的空间分异现象;参与动机及影响因素存在多元化趋势。进而提出了细分市场、多样化经营、提供个性化服务相整合的产品开发和营销策略迎合女性不同层次的体育旅游消费需求的开发建议。
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| 关 键 词： | 体育旅游者 参与动机 旅游目的地 旅游行为 |
An Empirical Study of the Characteristics and Motivations of Chinese Female Sports Tourists |
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| Zhang Zhaolong,Deng Weixia,Zhang Mingya.An Empirical Study of the Characteristics and Motivations of Chinese Female Sports Tourists[J].JOurnal of Jixi University:comprehensive Edition,2014(2):69-72. |
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| Authors: | Zhang Zhaolong Deng Weixia Zhang Mingya |
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| Institution: | (Tourism and Culture College of Yunnan University, Lijiang,Yunnan 674100, China) |
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| Abstract: | On the basis of relevant research , this paper studied the motivations of mountain -climb tourists in the Yulong Snow Mount in Lijiang Scenic Spot by using literature data , questionnaire and mathematical statistics and so on .The results are as fol-lows：First, most of the participants have a good educational , economic and professional background .Second, there is an space dif-ferentiation in tourist region .Based on the analysis of such characteristics , the paper put forward some suggestions on market seg-mentation, diversified management , providing personalized services to meet the needs of different levels of female sports tourists . |
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| Keywords: | sports tourists attendance motivation tourist destination tourism behavior |
| 本文献已被 CNKI 维普 等数据库收录！ |
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