| 中国武术文化产业及其竞争力的研究 |
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| 引用本文： | 王家忠.中国武术文化产业及其竞争力的研究[J].巢湖学院学报,2009(3):121-124. |
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| 作者姓名： | 王家忠 |
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| 作者单位： | 巢湖学院体育系,安徽,巢湖238000 |
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| 基金项目： | 巢湖学院科研启动基金 |
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| 摘 要： | 体育文化产业作为文化产业的重要组成部分,发挥着其他文化产业所不能替代的重要作用.我国体育文化资源丰厚,为其产业的发展奠定了良好的基础.中华武术不仅仅是一项体育运动,而且承载着有中国特色的传统文化.本文从文化产业的角度研究如何提高武术文化的竞争力,全面分析武术文化产业发展的现状,提出发展武术文化产业,需要创建有实力的武术文化产业运作公司,进行武术文化产业间的行业整合,采用多种模式经营方式,开拓武术消费的国内外市场,积极引导全世界人民从事武术娱乐、健身等消费,在全球范围内推广武术运动和中国传统的武术文化,吸引更多的人群练习武术,提高武术文化的竞争力.
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| 关 键 词： | 文化产业 武术 武术文化 竞争力 |
STUDY ON CHINESE WUSHU CULTURE INDUSTRY AND ITS COMPETITION ABILITY |
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| WANG Jia-zhong.STUDY ON CHINESE WUSHU CULTURE INDUSTRY AND ITS COMPETITION ABILITY[J].Chaohu College Journal,2009(3):121-124. |
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| Authors: | WANG Jia-zhong |
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| Institution: | WANG Jia-zhong(Department of PE,Chaohu College,Chaohu Anhui 238000) |
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| Abstract: | Sports cultural industry is a important ingredient of culture industry,and educe great effect on the development of our culture industry.Chinese wushu is a traditional sport movement,also bear the weight of idiomatical traditional culture.This article Study from the view of culture industry on Chinese Wushu culture how to promote its competition ability,analyze across-the-board the state quo of the Chinese Wushu culture' s development,in order to find more opportunity for Wushu industrialized.Prefer if we w... |
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| Keywords: | culture property Wushu Wushu culture competition ability |
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