| 从电视模式输出看中国娱乐节目的发展 |
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| 引用本文： | 邱源子.从电视模式输出看中国娱乐节目的发展[J].鞍山师范学院学报,2012,14(1):104-106. |
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| 作者姓名： | 邱源子 |
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| 作者单位： | 鞍山师范学院文学院,辽宁鞍山,114007 |
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| 摘 要： | 当今,西方传媒正在利用中国本土的文化资源,加以全球化产品的包装,附加西方的意识形态,再通过本土化的销售方式在各地市场上实现剩余价值,这是西方传媒新的隐蔽的文化策略。本文阐释了"电视模式输出"的概念,进而向大众文化背后的权利理论进行探讨,寻求中国娱乐节目的发展之路。
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| 关 键 词： | 电视模式输出 娱乐节目发展 文化策略 |
Exploration on the Development of China Entertainment Program Through TV Pattern Output |
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| QIU Yuan-zi.Exploration on the Development of China Entertainment Program Through TV Pattern Output[J].Journal of Anshan Teachers College,2012,14(1):104-106. |
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| Authors: | QIU Yuan-zi |
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| Institution: | QIU Yuan-zi(School of Chinese Language and Literature,Anshan Normal University,Anshan Liaoning 114007,China) |
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| Abstract: | Nowadays,the western media is realizing surplus value around the market by making use of Chinese local culture resources,together with the western ideology,and through the sale of localization.We see the western media’s covert culture strategy.This thesis puts forward the theory of the television pattern output,and then we explore the right theory of mass culture,and seek the road of Chinese entertainment development. |
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| Keywords: | The television pattern output The development of entertainment program Culture strategy |
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