| 浅析企业公关与营销的关系 |
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| 引用本文： | 陈莉.浅析企业公关与营销的关系[J].涪陵师范学院学报,2003,19(4):74-76. |
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| 作者姓名： | 陈莉 |
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| 作者单位： | 涪陵师范学院职业技术学院，重庆408000 |
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| 摘 要： | 企业公共关系与市场营销作为现代企业经营的两个“轮子”，共同支撑着企业的成长与发展。公共关系旨在塑造企业良好的公众形象，市场营销侧重解决企业产品与服务为公众所接受。
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| 关 键 词： | 公共关系 市场营销 公众形象 产品销售 |
| 文章编号： | 1672-366X(2003)04-0074-03 |
| 修稿时间： | 2003年1月12日 |
An Analysis of the Relationships between the Enterprise's Public Relations and Marketing |
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| CHEN Li.An Analysis of the Relationships between the Enterprise''''s Public Relations and Marketing[J].JOurnal of Fuling Teachers College,2003,19(4):74-76. |
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| Authors: | CHEN Li |
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| Abstract: | An enterprise's public relations an d marketing are like two wheels supporting the growth and development of t he enter-prise.Public relations aim to estab lish a good image among public while marketing tries to persuade the public to accept its products and services. |
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| Keywords: | public relations marketing public image product selling |
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