| 如何科学持久地提升贵州导游服务质量 |
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| 引用本文： | 周杰,杨爱军.如何科学持久地提升贵州导游服务质量[J].贵州教育学院学报,2006,17(2):94-97. |
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| 作者姓名： | 周杰 杨爱军 |
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| 作者单位： | 贵州教育学院旅游系 贵州贵阳550003(周杰)，云南大学工商与旅游管理学院 云南昆明550091(杨爱军) |
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| 基金项目： | 贵州教育学院科研资助项目(2004) |
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| 摘 要： | 导游服务质量虽主要由导游自身素养决定,但不可忽视外在行业环境对其服务质量的影响。从导游自身素养和行业环境两个角度来阐述为何目前贵州导游服务质量总体偏低,并本着标本兼治的原则,对如何实现贵州导游服务质量的可持续提升提出了科学合理的对策和建议。
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| 关 键 词： | 导游 服务质量 自身素养 |
| 文章编号： | 1002-6983（2006）02-0094-04 |
| 收稿时间： | 2006-03-21 |
| 修稿时间： | 2006年3月21日 |
How to improve the service quality of tour guides in Guizhou in a sustained way |
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| ZHOU Jie,YANG Ai-jun.How to improve the service quality of tour guides in Guizhou in a sustained way[J].Journal of Guizhou Educational College(Social Science Edition),2006,17(2):94-97. |
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| Authors: | ZHOU Jie YANG Ai-jun |
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| Institution: | 1. Tourism Department, Guizhou Education Institute, Guiyang, Guizhou 550003, China; 2. School of Business and Tourism Maragement, Yurnan University, Kunming, Yunnan 550091, China |
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| Abstract: | Travel industry environment is the force not to be ignored even though the service quality of tour guides is mainly governed by their attainment in self-cultivation.This article discusses why the service quality of tour guides in Guizhou is somewhat dissatisfactory at two angles of attainment in self-cultivation and travel industry environment and also it presents scientific and reasonable countermeasures and suggestions in line with the principle of seeking both temporary and permanent solutions. |
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| Keywords: | tour guide service quality attainment in self-cultivation |
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