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无锡吴文化品牌旅游的开发研究
引用本文:丁婧.无锡吴文化品牌旅游的开发研究[J].苏州教育学院学报,2013(1):65-67.
作者姓名:丁婧
作者单位:无锡科技职业学院文化创意学院;扬州大学文学院
摘    要:随着时代的发展,旅游业正成为城市发展新的动力,而旅游的文化内涵对推动旅游业的发展也日趋重要。旅游文化资源是旅游文化产业发展的基础,是一个国家和地区从历史文化中留存下来的物质和精神遗产。无锡吴文化旅游资源具有突出的优势,完全可以将其作为城市文化旅游业的支撑,从而打造出无锡文化旅游品牌。

关 键 词:无锡  旅游  吴文化

Study of Brand Tourism Development of Wu Culture in Wuxi
Authors:DING Jing
Institution:DING Jing 1,2(1.School of Culture Creation,Wuxi Professional College of Science and Technology,Wuxi 214028,China;2.School of Chinese Language ﹠ Literature,Yangzhou University,Yangzhou 214122,China)
Abstract:Tourism is becoming the new internal driving force of urban development,and the cultural meaning of tourism is increasingly important to the promotion of tourism.Cultural resources in tourism are the basis for the development of tourist culture industry,and they are the material and intangible heritage of a country or an area.Wu Culture resources in Wuxi are abundant,which can be developed as a pillar industry in Wuxi’s cultural tourist industry,so as to establish Wuxi’s "Wu Culture" tourism brand.
Keywords:Wuxi  tourism  Wu Culture
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