| 北京终身学习品牌化战略：政策及经验 |
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| 引用本文： | 苑大勇.北京终身学习品牌化战略：政策及经验[J].成人教育,2011,31(2):9-10. |
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| 作者姓名： | 苑大勇 |
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| 作者单位： | 北京教育科学研究院职业教育与成人教育研究所; |
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| 摘 要： | 为加快学习型城市建设，满足北京市民在终身学习层次和需求上更高的要求，北京市通过评选市民终身学习品牌等方式促进了终身学习的品牌化建设。品牌化战略成为北京终身学习政策发展的方向，随着学习品牌的建设，每年都有一定的优秀品牌得到北京市的认定，品牌化的终身学习取得了丰富的实践经验。
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| 关 键 词： | 终身学习 学习品牌 品牌化战略 |
Beijing Lifelong Learning Brand Strategy:Policy and Experience |
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| YUAN Da-yong.Beijing Lifelong Learning Brand Strategy:Policy and Experience[J].Adult Education,2011,31(2):9-10. |
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| Authors: | YUAN Da-yong |
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| Institution: | YUAN Da-yong(Vocational and Adult Education Institution,Beijing Academy of Educational Sciences,Beijing 10021,China) |
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| Abstract: | In order to speed up the learning city construction,and meet the lifelong learning needs of the higher level and the citizen requirements,Beijing promots the brand construction of lifelong learning by selecting citizen lifelong learning brand.The brand strategy becomes the direction of lifelong learning policy development.Along with the brand development,some of the better brands are recognized by the Beijing government every year since 2009,and the brand strategy contributes some wealthy,practical experien... |
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| Keywords: | lifelong learning learning brand brand strategy |
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