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基于差异化战略的企业执行力提升策略研究
引用本文:俞林.基于差异化战略的企业执行力提升策略研究[J].九江职业技术学院学报,2008(2):68-70.
作者姓名:俞林
作者单位:无锡职业技术学院,江苏无锡,214073
摘    要:企业执行力提升问题是当今理论界、实践界讨论的热点话题,但如果忽略企业异质特征和差异性战略等背景谈执行力,势必使研究缺乏说服性和针对性。针对这一问题,本人在考虑组织特质和差异化战略背景下,研究企业执行力提升的策略。

关 键 词:差异性战略  企业执行力  提升策略
文章编号:1009-9522(2008)02-0068-03
修稿时间:2007年11月20

Discussion on Enhancing Enterprise Execution Ability Based on Differentiation Strategy
YU Lin.Discussion on Enhancing Enterprise Execution Ability Based on Differentiation Strategy[J].Journal of Jiujiang Vocational and Techinical College,2008(2):68-70.
Authors:YU Lin
Institution:YU Lin (Wuxi Institute of Technology, Wuxi City, Jiangsu Province, 214073)
Abstract:How to enhance enterprise execution is now a hot topic in both the fields of theory and practice, which should take into consideration the background of the unique feature of the enterprise and the differentiation strategy.In view of this,the author studies how to enhance enterprise execution ability under the background of the organization characteristics and differentiation strategy.
Keywords:Differentiation strategy  Enterprise execution ability  Promotion strategy
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