| WEB3．0时代下的品牌传播模式研究 |
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| 引用本文： | 陈翊,肖鸿.WEB3．0时代下的品牌传播模式研究[J].三明高等专科学校学报,2014(1):72-75. |
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| 作者姓名： | 陈翊 肖鸿 |
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| 作者单位： | 三明学院管理学院,福建三明365004 |
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| 基金项目： | 三明学院科研基金项目（A201303/Q） |
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| 摘 要： | 当前正处于后WEB2．0时代的“网络信息社会”，随着信息技术的发展，将进入到WEB3．0时代：网站内的信息可以直接和其他网站相关信息进行交互。并且用户在互联网上拥有的自己的数据，用浏览器即可以实现复杂的系统程序才具有的功能。当WEB技术逐步发展进入到WEB3．0时期时，企业的品牌传播模式将会有显著的变化。它将使得基于智能手机、微博及微信的品牌传播更具个性化、可信度及可控性，从而提高传播效果。
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| 关 键 词： | WEB3 0 品牌传播 3G 微博 微信 |
A Study of Brand Communication Mode at the Age of WEB3.0 |
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| CHEN Yi,XIAO Hong.A Study of Brand Communication Mode at the Age of WEB3.0[J].Journal of Sanming College,2014(1):72-75. |
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| Authors: | CHEN Yi XIAO Hong |
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| Institution: | (School of Management, Sanming University, Sanming 365004, China) |
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| Abstract: | Today, we are in the era of post-WEB2.0 ＂network information society ＂. With the development of informa- tion technology, we will enter into WEB3.0 era, which refers to information within the site and other site-related information can interact directly, and users have their own data on the Intemet. With a browser, it can implement the function of complex system program. When the WEB technology continually develops and enters into the era of 3.0, brand communication model will have a revolutionary change. It will make brand communications, which based on smart phones, microblog and wechat, more personalized, reliable and controllable, greatly improving the dissemination of results. |
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| Keywords: | WEB3 0 brand communication 3G microblog wechat |
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