| 媒介产品使用价值特性分析 |
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| 引用本文： | 刘成付,王爱华.媒介产品使用价值特性分析[J].湖南大众传媒职业技术学院学报,2005,5(1):58-61. |
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| 作者姓名： | 刘成付 王爱华 |
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| 作者单位： | 复旦大学新闻学院,上海财经大学经济学院,上海,200433 |
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| 摘 要： | 媒介产品具有一般商品的共性，又有不同于一般商品的差异性。使用价值的特殊性是媒介产品区别于一般商品最根本的经济特性。理解媒介产品的使用价值，对于我们理解传媒经济是非常必要的。媒介产品的使用价值更多地由消费者的类别来决定和划分。媒介产品在性质、效用、价格、市场等方面都表现出来的两重性或多重性都可以通过使用价值特性得到说明。媒介产品二次售卖的实质，乃是对媒介产品使用价值的分开定价和分开售卖。
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| 关 键 词： | 使用价值 商品 媒介产品 定价 消费者 市场 经济特性 传媒经济 一般 理解 |
| 文章编号： | 1671-5454(2005)01-0058-04 |
| 修稿时间： | 2004年11月9日 |
Analysis of the Features of the Utility Value of Media Products |
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| LIU Cheng-fu ,WANG Ai-hua.Analysis of the Features of the Utility Value of Media Products[J].Hunan Mass Media Vocational Technical College(Mass Media),2005,5(1):58-61. |
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| Authors: | LIU Cheng-fu WANG Ai-hua |
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| Institution: | LIU Cheng-fu 1,WANG Ai-hua 2 |
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| Abstract: | Though media products and ordinary products have much in common, they are quite different in many ways. After analyzing these differences, this paper holds that it is utility value that make media products differ from the ordinary products. Therefore, it is necessary for us to analyze the utility value of media products in order to better understand media economy. The utility value of media products are decided mostly by consumers. Through utility value, the multi-characteristics of media products in terms of quality, effect, price and market etc. could be well explained. The essence of the two-time selling theory is actually pricing and selling the utility value of media products separately. |
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| Keywords: | media product utility value two-time selling |
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