| 传媒安全与发展:一个资本运作视角的分析 |
| |
| 引用本文： | 姚德权,乔海曙,肖晓敏.传媒安全与发展:一个资本运作视角的分析[J].湖南大众传媒职业技术学院学报,2002,2(4):54-57. |
| |
| 作者姓名： | 姚德权 乔海曙 肖晓敏 |
| |
| 作者单位： | 湖南大学,湖南,长沙,410079 |
| |
| 摘 要： | 通过资本运作扩张规模,整合资源,已经成为我国传媒业进一步发展的必由之路。而在西方巨型媒介集团觊觎我国传媒市场、国内传媒业面临巨大挑战的背景下,通过资本运作实现传媒安全、促进传媒发展尤其具有现实意义。
|
| 关 键 词： | 传媒 资本运作 安全 发展 |
| 文章编号： | 1671-5454(2002)04-0054-04 |
| 修稿时间： | 2002年10月24 |
On the Security and the Development of the Media |
| |
| YAO De-Quan,QIAO Hai-Shu,XIAO Xiao-Min Journal of Hunan University,Financial Institute of Hunan University,Journal of Hunan University,Changsha.On the Security and the Development of the Media[J].Hunan Mass Media Vocational Technical College(Mass Media),2002,2(4):54-57. |
| |
| Authors: | YAO De-Quan QIAO Hai-Shu XIAO Xiao-Min Journal of Hunan University Financial Institute of Hunan University Journal of Hunan University Changsha |
| |
| Institution: | YAO De-Quan,QIAO Hai-Shu,XIAO Xiao-Min Journal of Hunan University1,Financial Institute of Hunan University2,Journal of Hunan University3,Changsha,410079 |
| |
| Abstract: | In order to distribute resources properly, it is necessary for people to broaden the scale of the media throughcapital managing. The western media is trying to enter China's media market to make profits, thus forcing China's mediato face a big challenge. Under this background, if the China's media people want to make our national media stay in secu-rity and advance, it is really significant for them to manage capital well. |
| |
| Keywords: | media capital managing security development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
