| 基于共词分析的近十年国内网络团购研究热点分析 |
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| 引用本文： | 邓之宏,万守付.基于共词分析的近十年国内网络团购研究热点分析[J].深圳信息职业技术学院学报,2013(3):77-81. |
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| 作者姓名： | 邓之宏 万守付 |
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| 作者单位： | 深圳信息职业技术学院商务管理学院,广东深圳518172 |
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| 基金项目： | 教育部人文社会科学研究青年基金项目资助（13YJC630020） |
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| 摘 要： | 以我国网络团购领域近十年的学术论文的关键词作为研究对象,以共词分析法为主要研究方法,利用ROST内容挖掘软件以及SPSS统计工具对高频关键词进行聚类分析和多维尺度分析,对分析结果进行讨论,归纳出国内网络团购的研究现状及研究热点。
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| 关 键 词： | 电子商务 网络团购 共词分析 聚类分析 多维尺度分析 |
Research hotspots analysis of chinese online group buying based on co-word analysis method |
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| DENG Zhihong,WAN Shoufu.Research hotspots analysis of chinese online group buying based on co-word analysis method[J].Journal of Shenzhen Institute of Information Technology,2013(3):77-81. |
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| Authors: | DENG Zhihong WAN Shoufu |
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| Institution: | ( Shenzhen Institute of Information Technology, Shenzhen 518172 ) |
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| Abstract: | This paper has taken academic thesis keywords of Chinese online group buying research in nearly ten years as research object, and used Co-word analysis as main research method. This paper uses the ROST content mining software and SPSS statistical tool to conduct cluster analysis and multidimensional scaling analysis, and then the analysis results have been discussed, this paper has summarized the research current situation and hotspots. |
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| Keywords: | e-commerce online group buying co-word analysis method cluster analysis ALSCAL analysis |
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