| 简论期刊的定位与期刊编辑的品牌意识 |
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| 引用本文： | 董霞.简论期刊的定位与期刊编辑的品牌意识[J].临沂师范学院学报,2001,23(1):142-144. |
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| 作者姓名： | 董霞 |
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| 作者单位： | 山东省青年管理干部学院,学报编辑部,山东,济南,250014 |
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| 摘 要： | 随着出版业与市场的融合，期刊将汇入市场潮流。如同在经济建设中企业重视品牌战略一样，作为新闻传媒的期刊要定准自己的位子，求得生存与发展，力求办出特色，努力强化自己的品牌意识。
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| 关 键 词： | 期刊 定位 品牌意识 期刊编辑 品牌开发 品牌营销 名牌战略 |
| 文章编号： | 1009-6051(2001)01-0142-03 |
A Brief Discussion on Periodical Orientation |
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| DONG,Xia.A Brief Discussion on Periodical Orientation[J].Journal of Linyi Teachers' College,2001,23(1):142-144. |
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| Authors: | DONG Xia |
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| Abstract: | With the fusion of the press and the market,periodicals will join the market trend.Just as the strategy that enterprises value well-known brands in the economic construction,periodicals as news propagation medium must orientate themselves in order to exist and develop.Furthermore,they should try to possess their own features and strengthen their own sense of famous brand. |
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| Keywords: | periodical orientation famous brand sense |
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