| 国际形象塑造的模型分析 |
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| 引用本文： | 邓淑华,孙亦舟.国际形象塑造的模型分析[J].临沂师范学院学报,2008,30(4):25-28. |
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| 作者姓名： | 邓淑华 孙亦舟 |
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| 作者单位： | 电子科技大学,政治与公共管理学院,四川,成都,610054 |
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| 摘 要： | 正确把握塑造积极形象和消除负面影响两方面的力度和投入比例是国际形象塑造策略的重要问题。通过借鉴心理学的方法和控制理论的模型，对这类问题进行初步分析，不失为可行的尝试。学习过程的模型分析在一个方面给出了国际形象构建的策略结构和变化趋势，即：国际形象塑造的结果依赖于正向塑造强度与负面影响强度的比例，取得结果的速度依赖于正向塑造和负面影响的联合强度：为了有效塑造理想形象．必须首先设法尽可能地消除负面影响；要增大构建速度，必须适当增大正向塑造的强度。
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| 关 键 词： | 国际形象 塑造 学习过程 动力结构 建构量度 |
Model Analysis of Constructing International Image |
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| DENG Shu-hua,SUN Yi-zhou.Model Analysis of Constructing International Image[J].Journal of Linyi Teachers' College,2008,30(4):25-28. |
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| Authors: | DENG Shu-hua SUN Yi-zhou |
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| Institution: | (School of Politics and Public Administration, University of Electronic Science and Technology of China, Chengdu Sichuan 610054, China ) |
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| Abstract: | Grasping the dimension and output-input ratio correctly in constructing positive image and eliminating negative effects is an important subject of international image constructing strategy.This paper uses psychology method and cybernetic model to make preliminary analysis on this subject,and gives the strategy structure and the trend of international image constructing at one aspect.Firstly,the consequence of international image constructing relies on the ratio of the intensity of positive constructing and negative effects,and the velocity of obtaining this consequence relies on the associated intensity of these two.Secondly,to construct ideal image effectively,we must do the best to eliminate negative effects first.Thirdly,to gear up the construction,we must augment the intensity of positive constructing properly. |
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| Keywords: | international image construct learning process dynamic structure construction measurement |
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