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浅析冯小刚贺岁电影下的中国电影消费
引用本文:张斌.浅析冯小刚贺岁电影下的中国电影消费[J].黑龙江教育学院学报,2010,29(9):183-184.
作者姓名:张斌
作者单位:哈尔滨师范大学,传媒学院,哈尔滨,150080
摘    要:贺岁片的出现使中国电影生产和国际生产真正接上了轨。品牌领导着消费,进而也领导着市场。中国电影的繁荣,需要不同的电影品牌来支撑和推动。未来的中国电影,一定会在以贺岁品牌电影的推动下,培育出更多的品牌电影,从而开创自己的辉煌未来。

关 键 词:贺岁喜剧  品牌  电影消费

A Brief Analysis of the Consumption of Chinese New Yew's Film
ZHANG Bin.A Brief Analysis of the Consumption of Chinese New Yew's Film[J].Journal of Heilongjiang College of Education,2010,29(9):183-184.
Authors:ZHANG Bin
Abstract:The coming of New Year's film has made the production of Chinese film become more and more international.Brand leads consumption,meanwhile leads the movie market.The development of Chinese movie needs various kinds of film brands to become more prosperous.We believe that under the leadership of New Year's film,china will produce more and more excellent brands and create a splendid future.
Keywords:New Year's film  brand  film consumption
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