| 农民专业协会中的信息传递机制研究 |
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| 引用本文： | 张秀秀,吴启涛,李苗苗.农民专业协会中的信息传递机制研究[J].重庆师专学报,2010(3):125-130. |
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| 作者姓名： | 张秀秀 吴启涛 李苗苗 |
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| 作者单位： | 青岛大学国际商学院,山东266071 |
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| 基金项目： | 本文系青岛市软科学“农村科技创新服务体系建设研究--基于专业协会建设”（项目号：09-1-1-102-（29）-zhc.）的阶段性成果. |
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| 摘 要： | 农民专业协会在促进农民增收和降低农产品市场风险方面发挥了重要作用，但是就整个产业链而言，由于农协的存在反而增加了每个环节合作沟通的成本。究其原因就在于我国农协信息传递机制仍有待完善。对此，文章构建了一个农协信息传递的新模型，通过对青岛个案的比较研究证实该模型有较强的解释力。
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| 关 键 词： | 农民专业协会 社会交换理论 信息传递 |
On the information Transmission Mechanism of Farmers Professional Associations |
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| ZHANG Xin-xiu,WU Qi-tao,LI Miao-miao.On the information Transmission Mechanism of Farmers Professional Associations[J].Journal of Chongqing Teachers College,2010(3):125-130. |
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| Authors: | ZHANG Xin-xiu WU Qi-tao LI Miao-miao |
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| Institution: | (Qingdao University, Shandong, 266071 China) |
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| Abstract: | Farmers professional associations have played an important role in the promotion of farmer incomes and reducing the risk of agricultural product markets. However, As to the whole industry chain, the cost of co-operation between each link actually increased due to the presence of agricultural association. The reason is that the information transmission mechanism of China＇s agricultural association is still to be improved. For this reason, this article builds a new model of information delivery of agricultural assOCiation based on in-depth study of China＇s Agricultural Cooperative Development situation. The model has strong explanatory power through comparative study of Qingdao case. |
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| Keywords: | farmers professional associations social exchange theory information transmission |
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