| 顾客关系动态管理模型研究 |
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| 引用本文： | 李炜.顾客关系动态管理模型研究[J].湖北广播电视大学学报,2005,22(4):100-101. |
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| 作者姓名： | 李炜 |
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| 作者单位： | 广东白云职业技术学院经济系 广东广州510450 |
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| 摘 要： | 本文研究和建立了顾客关系动态管理模型——用于预测顾客与公司的未来关系。该模型引入了除顾客总体满意度之外的顾客未来想法变量。理解和管理顾客未来想法对于成功管理顾客动态关系是至关重要的。
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| 关 键 词： | 顾客关系动态管理 总体满意度 顾客未来想法 |
| 文章编号： | 1008-7427(2005)04-0100-02 |
Research on Dynamic Customer Relationship Management Model |
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| LI Wei.Research on Dynamic Customer Relationship Management Model[J].Journal of Hubei Radio& Televisonuniversity,2005,22(4):100-101. |
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| Authors: | LI Wei |
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| Abstract: | The author establish the model of dynamic customer relationship management,which predicts the future relationship between the firm and customer.The model introduces customer's future considerations in addition to customer's satisfaction. Understanding and managing these future-focused considerations is critical to successful dynamic Customer relationship management. |
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| Keywords: | Dynamic customer Relationship Management Customer Satisfaction Customer's Future Considerations |
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