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台湾大众传媒经济权力的扩张效应
引用本文:张彦华.台湾大众传媒经济权力的扩张效应[J].内蒙古大学学报(人文社会科学版),2014(5):106-112.
作者姓名:张彦华
作者单位:厦门大学新闻传播学院,福建厦门361005
基金项目:2012年福建省哲学社会科学规划项目(项目批准号:2012B110)
摘    要:台湾大众传媒在脱离了威权政治时代统治阶层的枷锁之后,反而在市场力量的驱动下,自动向那些在政治经济系统内占据优势地位的统治阶层靠拢。究其主要原因,这是台湾大众传媒市场及其所引发的一系列效应。从台湾大众传媒市场的四个层面切入对上述现象的考察,通过对传媒企业规模的扩张、传媒趋利性倾向的加强、传媒可控性的增强、台湾民主政治的危机等方面进行探讨,有助于切中台湾大众传媒经济权力的扩张效应的实质内涵。

关 键 词:台湾大众传媒  经济权力  传媒市场  民主政治

The Expansion Effect of Taiwan Mass Media Economic Power
ZHANG Yan-hua.The Expansion Effect of Taiwan Mass Media Economic Power[J].Journal of Inner Mongolia University(Humanities & Social Sciences),2014(5):106-112.
Authors:ZHANG Yan-hua
Institution:ZHANG Yan-hua ( School of Journalism and Communications, Xiamen University, Xiamen 361005, China)
Abstract:After breaking away from the shackle of the ruling class in the authoritative political era, Taiwan mass media oppositely moved closer to the dominated ruling class in the political and economic system automatically, The main reason is the four levels of Taiwan mass media markets and a series of the effects caused by them. Inspeciing the above phenomenon from the four levels intentioned and probing into several other aspects, such as the expansion of the media enterprises, the worsening of the profit seeking tendency and the strengthening of the media controllability help to hit the essence of the problem.
Keywords:Taiwan mass media  economic power  media market  democracy
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