| 内蒙古传媒产业跨越式发展的战略构想 |
| |
| 引用本文： | 张君浩.内蒙古传媒产业跨越式发展的战略构想[J].内蒙古大学学报(人文社会科学版),2010,42(1):139-143. |
| |
| 作者姓名： | 张君浩 |
| |
| 作者单位： | 内蒙古大学文学与新闻传播学院; |
| |
| 基金项目： | 内蒙古自治区教育厅项目(项目批准号:NJ09016) |
| |
| 摘 要： | 内蒙古传媒产业与国民经济失衡的状况突出。要消除这种状况，惟一的选择就是跨越式发展。内蒙古的独特文化和区位优势、国家和自治区政策环境为内蒙古传媒业实现跨越式发展提供了可能。内蒙古传’媒产业可以通过实施人才、数字化技术，利用资本市场进行融资、整合内蒙古传媒资源，组建传媒集团等战略，实现其跨越式发展。
|
| 关 键 词： | 内蒙古传媒产业 跨越式发展 路径 战略 |
The Strategy Idea of Great-Leap-Forward Development in Inner Mongolia Media Industry |
| |
| ZHANG Jun-hao.The Strategy Idea of Great-Leap-Forward Development in Inner Mongolia Media Industry[J].Journal of Inner Mongolia University(Humanities & Social Sciences),2010,42(1):139-143. |
| |
| Authors: | ZHANG Jun-hao |
| |
| Institution: | School of Literature and Journalism/a>;Inner Mongolia University/a>;Huhhot 010021/a>;China |
| |
| Abstract: | The imbalance between mass media and national economy of Inner Mongolia displays obviously.In order to eradicate this situation,the only choice is the cross-development.The special cultural and regional advantages and the policy environment of our country and the autonomy make it possible for Inner Mongolian mass media industry to achieve the cross-development.And it can realize by means of such strategies as human resource development,digitization technology,financing and integrating of the media resource ... |
| |
| Keywords: | Inner Mongolia Media industry great-leap-forward development route strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
