| 旅游环境质量现状评价及优化对策研究——以福州鼓山风景区为验证模型 |
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| 引用本文： | 陈芸,罗建基,陈文虹,刘冬梅,王苏颖.旅游环境质量现状评价及优化对策研究——以福州鼓山风景区为验证模型[J].武汉职业技术学院学报,2006,5(3):97-101. |
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| 作者姓名： | 陈芸 罗建基 陈文虹 刘冬梅 王苏颖 |
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| 作者单位： | 1. 福建师范大学,旅游学院,福建,福州,350007
2. 福建师范大学,地理科学学院,福建,福州,350007 |
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| 基金项目： | 福建师范大学校科研和教改项目 |
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| 摘 要： | 本文通过采用AHP法对福州鼓山旅游环境质量现状评价后指出,福州鼓山的综合旅游环境质量一般:其旅游景观很好,但是存在着游客观光逗留行程短、景区留不住游客、景区内的总体环境状况给人的印象不佳、产品定位不够准确、主题性产品缺乏等问题;旅游自然生态环境很好;旅游基础设施环境一般,特别是公共休息设施和旅游服务设施、旅游厕所管理很滞后;社会服务一般,缺乏整体的包装和营销。作者针对现状评价中存在的问题,提出相应的优化对策。
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| 关 键 词： | 旅游环境质量 AHP法 模糊综合评价方法 优化对策 福州鼓山 |
| 文章编号： | 1671-931X（2006）03-0097-05 |
| 收稿时间： | 2006-05-20 |
| 修稿时间： | 2006-05-20 |
The Evaluation of Current Tourism Environental Quality and The Reasearch of The Optimized Strategy——A Case Study of Gushan Mountain |
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| CHEN Yun,LUO Jian-ji,CHEN Wen-hong,LIU Dong-mei,WANG Shu-ying.The Evaluation of Current Tourism Environental Quality and The Reasearch of The Optimized Strategy——A Case Study of Gushan Mountain[J].Journal of Wuhan Institute of Technology,2006,5(3):97-101. |
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| Authors: | CHEN Yun LUO Jian-ji CHEN Wen-hong LIU Dong-mei WANG Shu-ying |
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| Institution: | Tourism institute, Fujian Normal University, Fuzhou,350007,China; School of Geographical Sciences, Fujian Normal University, Fuzhou 350007, China |
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| Abstract: | Tourism environment is the carrier and foundation of the tourism development, and the quality of tourism environment affects the attractive and competitive power of the tourist products, thus further influences the three benefits and substantial development of tourism industry.Based on the current evaluation of tourism environmental quality of the Gushan Mountain , this paper points out that the comprehensive quality of tourism environment is general the tourist landscape in Gushan Mountain is great, but the tourists spend limited time in visiting this scenic spot;the overall environment do not leave a good impression on the tourists and the product orientation is not accurate,lacking in the theme products and excellent products;the natural ecological environment is great;the basic facilities are common, especially which are for the public, traveling service and so on,as well as the public service, lacking of general packing and marketing. It also puts forward the optimized countermeasures correspondingly to problems of current evaluation. |
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| Keywords: | environmental quality of tourism AHP fuzzy synthetically evaluation the optimized strategy Cushan Mountain of Fuzhou |
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