| 创业教育与高职专业教学融合的实践与思考——以"市场营销策划"课程教学为例 |
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| 引用本文： | 张鑑民.创业教育与高职专业教学融合的实践与思考——以"市场营销策划"课程教学为例[J].职业技术教育,2011,32(8). |
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| 作者姓名： | 张鑑民 |
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| 作者单位： | 浙江经济职业技术学院,浙江,杭州,310018 |
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| 摘 要： | 培养具有创新精神和创新素质的人才不仅是创业教育的本质要求和终极目标,同时也是当前高等职业教育创新的核心任务.高职创业教育的实施可充分利用学校教学系统中现有的途径和方式,在不打乱现存教学计划和程序下,采取课程改革和渗透方式,强化新课程的执行力和创新性校本课程的开发力度,以提高学生创业意识和创新精神的形成.
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| 关 键 词： | 创业教育 课程改革 市场营销策划 高等职业教育 |
Practice of Integration of Entrepreneurship Education with Specialty Teaching of Higher Vocational Education The Case of Teaching of Marketing Plot Course |
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| ZHANG Jian-min.Practice of Integration of Entrepreneurship Education with Specialty Teaching of Higher Vocational Education The Case of Teaching of Marketing Plot Course[J].Vocational and Technical Education,2011,32(8). |
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| Authors: | ZHANG Jian-min |
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| Institution: | ZHANG Jian-min(Zhejiang Vocational and Technical College of Economy,Hangzhou Zhejiang 310018,China) |
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| Abstract: | The cultivation of talents possessing innovative spirit and qualities is the essential requirements and eventual objectives of entrepreneurship education as well as core task of higher vocational education innovation.The implementation of entrepreneurship education of higher vocational education can fully take advantage of existing approaches and modes of school teaching system,and the implementation clue is as the follows: adopting the mode of curriculum reform and integration,strengthening the execution f... |
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| Keywords: | entrepreneurship education curriculum reform marketing plot higher vocational education |
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