| 试析公共关系的传播特征 |
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| 引用本文： | 王定兴,贾方军.试析公共关系的传播特征[J].黄石理工学院学报(人文社科版),2007,24(3):8-11. |
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| 作者姓名： | 王定兴 贾方军 |
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| 作者单位： | [1]黄石理工学院学报编辑部,湖北黄石435003 [2]黄石日报,湖北黄石435002 |
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| 摘 要： | 公共关系与传播休戚相关.公共关系的传播特征,从形式上来说,是生态传播,即组织与公众之间、组织与环境之间的双向沟通;从内容上来说,是理想传播,即真的传播-信息传播、善的传播-责任传播和美的传播-形象传播的统一.
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| 关 键 词： | 公共关系 传播特征 双向沟通 信息传播 责任传播 形象传播 公共关系 传播特征 Relationship Public Transmission 统一 形象传播 责任 信息传播 双向沟通 组织与环境 公众 生态传播 相关 |
| 文章编号： | 1671-7422（2007）03-0008-04 |
| 收稿时间： | 2007-05-18 |
| 修稿时间： | 2007年5月18日 |
On the Characteristics of Transmission of Public Relationship |
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| Wang Dingxing,Jia Fangjun.On the Characteristics of Transmission of Public Relationship[J].Journal of Huangshi Institute of Technology:Humanities and Social Sciences,2007,24(3):8-11. |
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| Authors: | Wang Dingxing Jia Fangjun |
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| Abstract: | Public relationship is closely related to transmission. In terms of form, transmission of public relationship is ecology transmission, that is, the two -way communication between organizations and public, organization and environment. In terms of content, transmission of public relationship is ideal transmission, that is, the combination of transmission of reality and information, kindness and responsibility, beauty and image. |
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| Keywords: | public relationship characteristics of transmission two - way communication information transmission responsibility transmission image transmission |
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