| 5·12重建区社区旅游动机研究——以映秀镇、虹口乡为例 |
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| 引用本文： | 沈慧贤,李娟.5·12重建区社区旅游动机研究——以映秀镇、虹口乡为例[J].乐山师范学院学报,2013,28(5):52-55. |
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| 作者姓名： | 沈慧贤 李娟 |
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| 作者单位： | 成都职业技术学院旅游分院,成都,610041 |
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| 摘 要： | 文章以5.12地震灾后重建区汶川映秀和都江堰虹口社区旅游为案例,研究地震重建区旅游动机问题,通过深度访谈和实地问卷调查,借助SPSS17.0统计软件,将旅游动机重要性进行排序,通过因子分析将5.12重建区社区旅游者的旅游动机归纳为8项因子,通过方差分析,了解社会人口统计因素对旅游动机的影响。文章最后基于旅游动机调研结果提出5.12重建区发展社区旅游的建议。
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| 关 键 词： | 旅游动机 5.12重建区 社区旅游 |
Research of Community Tourists' Motivation in 5.12 Earthquake Reconstruction Areas——A Case Study of Yingxiu and Hongkou |
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| SHEN Huixian
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LI Juan.Research of Community Tourists' Motivation in 5.12 Earthquake Reconstruction Areas——A Case Study of Yingxiu and Hongkou[J].Journal of Leshan Teachers College,2013,28(5):52-55. |
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| Authors: | SHEN Huixian LI Juan |
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| Institution: | (School of Tourism, Chengdu Vocational and Technical College,Chengdu Sichuan 611000, China) |
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| Abstract: | By using examples of community tourism of Yingxiu, Wenchuan and Hongkou, Dujiangyan, the paper analyzes tourists＇ motivation in 5.12 Earthquake Reconstruction Areas. Based on in-depth interviews and on-site questionnaire survey, by using the tool of SPSS17.0 Statistical software, this paper re-ranks factors of tourists＇ motivation and classifies them into 8 groups. By the method of analysis of variance, the research shows impacts on tourists＇ motivation, and puts forward some suggestions for community tourism development in 5.12 Earthquake Reconstruction Areas. |
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| Keywords: | Tourists＇ Motivation 5 12 Earthquake Reconstruction Areas Community Tourism |
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