| 立足案例教学,充分发挥学员的主体作用--《市场营销学》课程结合实际型教学模式探究 |
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| 引用本文： | 杨日新.立足案例教学,充分发挥学员的主体作用--《市场营销学》课程结合实际型教学模式探究[J].湖南广播电视大学学报,2005(1):21-22. |
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| 作者姓名： | 杨日新 |
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| 作者单位： | 岳阳广播电视大学 |
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| 摘 要： | 案例是教学的主线，贯穿课堂教学的始终，能起到组织教学各环节的作用，如导入、讲解、讨论、对话、总结等具体教学过程都以案例为基础而展开。《市场营销学》课程的教学，应该以实际案例为中心，结合实际，充分发挥学员的主体作用和教师的主导作用。
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| 关 键 词： | 案例教学 主体作用 市场营销学 教学模式 |
| 文章编号： | 1009-5251(2005)01-021-02 |
Paying Attention to Case Teaching,Giving a full play to the Leading Role of Learners |
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| YANG Ri-xin.Paying Attention to Case Teaching,Giving a full play to the Leading Role of Learners[J].Joournal of Hunan Radio and Televistion University,2005(1):21-22. |
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| Authors: | YANG Ri-xin |
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| Institution: | YANG Ri-xin |
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| Abstract: | The case,the main line of teaching,runs through in-class teaching and organizes every teaching steps,such as leading-in,explanation,discussion,dialogue,conclusion and so on.The teaching of marketing course.should be centered as practical cases in order to show the leading role of learners and the guiding role of teachers. |
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| Keywords: | Case teaching Leading role Marketing Teaching method |
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