| 多元媒介接触中主体间性引起的群体极化现象研究 |
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| 引用本文： | 乔新玉,张国伟.多元媒介接触中主体间性引起的群体极化现象研究[J].牡丹江教育学院学报,2020(1):100-103. |
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| 作者姓名： | 乔新玉 张国伟 |
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| 作者单位： | 河南大学新闻与传播学院 |
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| 基金项目： | 国家社科基金项目“社交媒体的话题功能及其热点话题扩散研究”(15BXW037);河南省社科联调研课题“融合媒介环境下突发事件舆情应对与经验研究”(SKL-2019-777)。 |
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| 摘 要： | 伴随着新媒体技术的进步,受众的媒介接触快速趋于多元化。原本归属于大众文化群体的受众,逐渐被多元媒介接触分割为从属于多个小群体、小圈子的用户,群体极化现象由此受到关注。从多元媒介接触到产生群体极化现象之间的环节——主体间性是如何发生效力的,认为传统大众媒体时代的大圈子与新媒体时代的小圈子都存在群体极化现象,但主体间性导致前者形成高度可控的群体极化现象,而后者则易形成与其所处大众文化相对抗的小圈子、小群体的想象共同体。
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| 关 键 词： | 媒介接触 镜像理论 群体极化 想象的共同体 |
The Study of Group Polarization Led by Inter-subjectivity in Pluralistic Media Contact |
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| QIAO Xin-yu,ZHANG Guo-wei.The Study of Group Polarization Led by Inter-subjectivity in Pluralistic Media Contact[J].Journal of Mudanjiang College of Education,2020(1):100-103. |
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| Authors: | QIAO Xin-yu ZHANG Guo-wei |
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| Institution: | (The College of News and Journalism,Henan University,Kaifeng,Henan 475000) |
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| Abstract: | With the progress of new communication technologies,the media habits of audiences tend to be diversified.Audiences who belonged to the mass culture group are gradually divided into multiple small groups or circles by the multimedia contact.The phenomenon of population polarization is being noticed.This paper studies how population polarization is affected by inter-subjectivity in pluralistic media contact.There is always group polarization in the large circle of traditional mass media era and small circles in the new media age.However,inter-subjectivity leads to the highly controllable group polarization in traditional mass media era,and the pluralistic media contact is easy to form small communities relatively resistant to mass culture. |
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| Keywords: | media habits Mirror stage group polarization imagined communities |
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