Cross-cultural influence on communication effectiveness and user interface design |
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| Authors: | Anping Xie P-L Patrick Rau Yuchien Tseng Hui Su Chen Zhao |
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| Institution: | 1. Department of Industrial Engineering, Tsinghua University, Beijing, 100084, China;2. IBM China Research Laboratory, Beijing, 100094, China;1. Pontificia Universidad Católica de Valparíso, Av. Brasil No. 2241, Valparaíso, Chile;2. Universidad del Cauca, Popayán, Colombia;1. The Key Laboratory on Adaptive Optics, Institute of Optics and Electronics, Graduate School of Chinese Academy of Sciences, Chengdu 610209, China;2. The Key Laboratory on Adaptive Optics, Institute of Optics and Electronics, Chinese Academy of Sciences, Chengdu 610209, China;1. Baruch College-CUNY, 1 Bernard Baruch Way, New York, NY 10010, United States;2. Department of Business Administration, University of North Carolina at Greensboro, POB 26165, Greensboro, NC 27402-6165, United States;3. University of Calgary, Human Resources and Organizational Development, 441 Scurfield Hall, 2500 University Drive N.W., Calgary, Alberta, Canada T2N 1N4;1. Department of Business Administration, Economics and Management School, Wuhan University, Wuhan, Hubei Province, 430072, PR China;2. Institute of Business & Management, National Chiao Tung University, Taiwan |
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| Abstract: | The objective of this study was to investigate the impact of cultural diversity on communication effectiveness with different communication styles and to apply the results in the field of user interface design for computer-based communication systems. The scope of this study was limited to the relationship between context and verbal/nonverbal communication, and also the relationship between power distance and communication interaction. The results indicated that high context people (HCP) had better communication effectiveness in comprehending nonverbal clues than low context people (LCP), while LCP had better communication effectiveness in verbal communication than their counterparts. It was also found that high power distance people (HPDP) could not communicate as effectively as low power distance people (LPDP) during communication with interaction, but there was no significant difference between HPDP and LPDP in dealing with communication without interaction. |
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