Marketing moves: a new approach to profits, growth, and renewal: by Philip Kotler, Dipak C. Jain, and Suvit Maesincee. Boston, MA: Harvard Business School Press, 2002. 193p. $29.95. ISBN 1578516005 |
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| Authors: | Charles A Schwartz Associate Director for Collection Management Florida International University Miami FL schwartc@fiuedu |
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| Institution: | Charles A. Schwartz, Associate Director for Collection Management, Florida International University, Miami, FL 33199 schwartc@fiu.edu. |
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