| 媒介影响力经济探析 |
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| 引用本文： | 华文.媒介影响力经济探析[J].国际新闻界,2003(1). |
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| 作者姓名： | 华文 |
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| 作者单位： | 中华新闻报，北京，100031 |
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| 摘 要： | 媒介影响力的产生和发展是由媒体内在运行规律所决定的 ,是媒体本质特性的外在表现 ,是新闻传播机构存在的价值和目的。本文阐述了媒介影响力的概念和理论 ,并指出媒介经济的实质是由媒介影响力大小而带来的经济效益。媒介影响力可分为社会影响力和市场影响力两类
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| 关 键 词： | 媒介经济 社会影响力 市场影响力 |
Economic comment and analysis on media's effectiveness |
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| HUA Wen.Economic comment and analysis on media''''s effectiveness[J].Journal of International Communication,2003(1). |
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| Authors: | HUA Wen |
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| Abstract: | Media's effectiveness,decided by media's internal rules,is the external expression of media's essence and the purpose of media organizations' existence.The paper discusses concept and theory of media's effectiveness and points out that the essence of media economy lies on economic benefits brought by media's effectiveness.Such effectiveness can be social and market-oriented.Comments on media economy focus on the market effectiveness. |
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| Keywords: | media economy social effectiveness market effectiveness |
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