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媒介文化全球化与当代意识形态的涵化
引用本文:陈龙.媒介文化全球化与当代意识形态的涵化[J].国际新闻界,2002(5).
作者姓名:陈龙
作者单位:苏州大学新闻传播系 苏州,215006
摘    要:本文从“涵化理论”角度分析了全球化进程中的媒介与民众意识形态关系。文章从媒介文化的传播形式、经济和技术背景分析了产生涵化功能的物质前提条件。同时借助拉康精神分析理论与阿尔都塞的“主体召唤”理论系统分析了媒介影响意识形态生成与认同的机理。作者认为 ,文化他者侵入是以“球土化”的形式进行的 ,受众日益加深的对媒介长时间的依赖是文化“他者”对本土民众意识形态涵化的关键

关 键 词:媒介文化  全球化  意识形态  涵化

The globalization of media culture and the cultivation of contemporary ideology
CHEN Long.The globalization of media culture and the cultivation of contemporary ideology[J].Journal of International Communication,2002(5).
Authors:CHEN Long
Abstract:This paper analyzes the relation between media and public ideology in the process of globalization.Firstly,the author discusses the precondition of cultivation function of media culture from different backgrounds such as global communication form,economy and technology.Secondly,he analyzes the formation and identification of ideology according to J.Lacon 's psychoanalysis theory and L.Althusser 's subjective summon theory.Thirdly,the author holds that cultural invasion is carried out by the way of "glocalization",meanwhile the paper points out that it is the increasing gluing to the media that causes "the other" of culture cultivating of local people 's ideology.
Keywords:Media culture  globalization  ideology  cultivation  
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