| 论网络语言对个体情绪社会化传播的作用 |
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| 引用本文： | 隋岩,李燕.论网络语言对个体情绪社会化传播的作用[J].国际新闻界,2020(1):79-98. |
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| 作者姓名： | 隋岩 李燕 |
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| 作者单位： | 教育部人文社科重点研究基地中国传媒大学国家传播创新研究中心;中国传媒大学新闻学院;中央广播电视总台新闻中心时政新闻中心 |
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| 基金项目： | 国家社会科学基金重大项目“互联网群体传播的特点、机制与理论问题”(项目号:15ZDB143)阶段性成果~~ |
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| 摘 要： | 从社会建构论的角度来看,人的情绪虽然以生物性反应为基础,但主要是社会建构的结果。文化和语言是建构情绪的重要手段。个体情绪借助语言在社会网络间传播,实质是一场以情绪理解为内核的群体情感互动仪式。互联网群体传播帮助人们通过建立弱关系扩大社会网络,促进个体情绪在传播范围上的量变和情绪性质上的质变,形成社会情绪型舆论。网络语言具有表层和深层双重情绪基因,通过模因复制进行群体传播。在此过程中,网络语言具有三重效应:一是凝合效应,促进深层情绪整合,形成社会舆论;二是转移效应,其表层的娱乐性、游戏性特征能推动情绪转化,疏导社会舆论;三是沉淀效应,累积社会情绪氛围,沉淀社会参与基因,建构网络语言所诞生和维护的社会文化。
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| 关 键 词： | 网络语言 情绪传播 社会建构 社会舆论 社会文化 |
On the Role of the Internet Language in the Social Communication of Individual Emotions |
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| SUI Yan,LI Yan.On the Role of the Internet Language in the Social Communication of Individual Emotions[J].Journal of International Communication,2020(1):79-98. |
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| Authors: | SUI Yan LI Yan |
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| Institution: | (Scholar Distinguished Professor of the Ministry of Education of the People’s Republic of China,Director o f the National Center for Communication Innovation Studies,Communication University of China;Dean of the School of Journalism,Communication University of China;News Center of CCTV) |
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| Abstract: | From the perspective of social constructivism, human emotions are based on biological reaction, but they are mainly the result of social construction. Culture and language are important means of emotional construction. The communication of individual emotions in social network through language is essentially the group emotional interaction ritual with emotional understanding as the core. By setting up weak ties, the Internet group communication helps expand people’s social network and promote quantitative change of individual emotions in communication scope and qualitative change of emotional property, thus forming social emotional public opinion. The internet language with dual emotional genes at superficial and deep layers realizes group communication through meme duplication. In this process, the internet language has three effects: cohesive effect, which can promote deep emotional integration and form social public opinion;transference effect, which can promote emotion conversion and guide public opinion with its superficial entertainment and game characteristics;and sediment effect, which can construct the social culture borne and maintained by the Internet language by accumulating social emotion climate and depositing social participation genes. |
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| Keywords: | The Internet language Emotional communication Social construction Public opinion Social culture |
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