| 20世纪中期日本的周刊杂志创刊热及办刊思路 |
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| 引用本文： | 诸葛蔚东.20世纪中期日本的周刊杂志创刊热及办刊思路[J].国际新闻界,2005(4). |
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| 作者姓名： | 诸葛蔚东 |
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| 作者单位： | 北京大学出版社 北京，100871 |
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| 摘 要： | 日本由出版社出版的周刊杂志是在电视出现后才出现的一种新的大众媒介,也是日本出版业界在力图把出版作为大众媒介来运营方面所做出的努力。周刊杂志在内容和编排手法上都不同于报纸和图书,易读、注重娱乐性和提供信息是周刊杂志的一大特征。
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| 关 键 词： | 日本 周刊 出版 大众媒介 |
Weekly Magazine Boom in Mid-20-century Japan and it's Running Philosophies |
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| Zhuge-Weidong.Weekly Magazine Boom in Mid-20-century Japan and it''''s Running Philosophies[J].Journal of International Communication,2005(4). |
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| Authors: | Zhuge-Weidong |
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| Abstract: | Weekly magazine which published by book publisher was a new form of mass media after the emerge of TV, it was also a efforts made by the publishing industry to run publishing business as mass media .weekly magazine was different from newspaper and books in terms of contents and editing methods ,readability ,entertainment and full of information are the outstanding characteristics of weekly magazine. |
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| Keywords: | Japan weekly magazine publishing mass media |
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