| 美国电视的新近印象 |
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| 引用本文： | 张允若.美国电视的新近印象[J].国际新闻界,2001(1). |
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| 作者姓名： | 张允若 |
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| 作者单位： | 浙江大学!杭州，310028 |
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| 摘 要： | 美国电视以私有私营的商业电视为主 ,也有少量公共电视。私营电视约占总体的 80 %以上 ,以追求利润为宗旨 ,全面实行商业化经营 ;公共电视注重文化教育 ,内容健康、格调较高 ,且广告极少。众多电视台和电视频道为争取观众、提高收视率 ,内容各有千秋 ,形式多种多样 ,各显其能 ,竞争激烈
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| 关 键 词： | 美国 私有电视 公共电视 华语电视 |
The New Impression of U.S. TV Programs |
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| ZHANG Yun-nuo.The New Impression of U.S. TV Programs[J].Journal of International Communication,2001(1). |
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| Authors: | ZHANG Yun-nuo |
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| Abstract: | The private-owned TV stations play the major role in U.S TV market, accounting for about 80 per cent of the whole American TV stations. Meanwhile, the public TV stations also attract large traffic due to its high-quality TV programs and few advertisements. The paper reveals the heated competition in American TV market. |
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| Keywords: | America Private-owned TV Public TV Chinese TV |
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