| 电视会终结吗?——新媒体时代电视传播模式的颠覆与重构 |
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| 引用本文： | 周勇.电视会终结吗?——新媒体时代电视传播模式的颠覆与重构[J].国际新闻界,2011(2). |
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| 作者姓名： | 周勇 |
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| 作者单位： | 中国人民大学新闻学院; |
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| 摘 要： | 电视会终结吗?这是伴随着新媒体时代到来而浮出水面的一个问题。事实上,新媒体时代可能带来的不是电视媒体自身的终结,而是传统电视传播模式的终结。未来电视的传播将不再是基于频道和栏目(节目)的单向线性传播,而是基于碎片化信息的、由电视媒体及其观众两大主体共同完成的多级传播。
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| 关 键 词： | 电视 传播模式 新媒体 |
Die out or Reborn:The New model of TV in the New Media Age |
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| ZHOU Yong.Die out or Reborn:The New model of TV in the New Media Age[J].Journal of International Communication,2011(2). |
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| Authors: | ZHOU Yong |
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| Institution: | ZHOU Yong (Research Center of Journalism and Social Development,Renmin University of China,Bejing,100872) |
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| Abstract: | Will TV die out? This is a question arising in the new media age.Actually,the answer is no.What will disappear is it's traditional broadcasting model.In the future,video and audio contents will be more fragmented than today's TV programs.And.they will be broadcasted by both TV and it's audience,especially their opinion leaders,in a multichannel,nonlinear way. |
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| Keywords: | TV Model New Media |
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