| 网络人际传播中印象形成效果的实验研究 |
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| 引用本文： | 张放.网络人际传播中印象形成效果的实验研究[J].国际新闻界,2011(2). |
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| 作者姓名： | 张放 |
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| 作者单位： | 四川大学文学与新闻学院; |
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| 基金项目： | 2010年度教育部人文社会科学研究青年基金项目“3G应用及其对中国社会文化特质的影响研究”(10YJC860060); 2010年度四川省哲学社会科学“十一五”规划委托项目“3G应用对四川盆地社会文化特质的影响研究”(SC10W027); 2010年度四川大学中央高校基本科研业务费专项项目“哲学社会科学杰出青年学术人才基金”(SKJC201005) |
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| 摘 要： | 考察印象形成效果是探索网络媒介如何改变人的感知的关键。实验采用单因素组间设计及t检验比较了网络与面对面两种条件下印象形成效果的差异。结果表明,网络传播条件下所形成的印象在鲜明度、好感度和失真度上均要高于面对面传播,这种差异性可称之为网络正向晕轮效应。
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| 关 键 词： | 网络人际传播 印象形成 效果 控制实验 |
An Experimental Research on the Effects of Impression Information in Computer-Mediated Communication |
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| ZHANG Fang.An Experimental Research on the Effects of Impression Information in Computer-Mediated Communication[J].Journal of International Communication,2011(2). |
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| Authors: | ZHANG Fang |
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| Institution: | ZHANG Fang (College of Literature and Journalism,Sichuan University,Chengdu,610064) |
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| Abstract: | Investigating the effects of impression formation in CMC is vital to know how computer-mediation changes personal perception.The experiment adopted CMC/FtF as independent variable of the channel,and employed t-test to examine whether there was significant difference in terms of impression formation under the two conditions.The results indicated that the impressions formed in the CMC environment were more intense,positive and errorless than those formed FtF,which can be calledthe positive halo effect in CMC. |
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| Keywords: | Computer-mediated Communication Impression Formation Effects Controlled Experiment |
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