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从美国“战时信息中心”看公关与新闻的二元互动
引用本文:孔祥军.从美国“战时信息中心”看公关与新闻的二元互动[J].国际新闻界,2002(5).
作者姓名:孔祥军
作者单位:青岛大学 新闻传播学,青岛,266071
摘    要:调动新闻媒介一同“参战”是美国政府战时公关传播的基本策略 ,意味着公共关系已经成为政府的一项日常职能。公共关系与新闻传播的二元互动 ,对现代美国社会的影响日益昭显 ,更在某些领域改变着社会前进的方向

关 键 词:战时信息  公共关系  新闻传播  互动

To see the dual action of public relation and journalism from the United States' "Wartime Information Center
KONG Xiang-jun.To see the dual action of public relation and journalism from the United States' "Wartime Information Center[J].Journal of International Communication,2002(5).
Authors:KONG Xiang-jun
Abstract:It is a basic communication tactic of the United States in the wartime mobilizing news media to join the game.It means that public relation has become one of the government's daily function.Dual action of public relation and news communication is having more influence on the US society and even changing the direction of social development in some fields.
Keywords:Wartime information  public relation  news communication  dual action  
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