| 我国媒介广告市场集中度分析 |
| |
| 引用本文： | 王威.我国媒介广告市场集中度分析[J].国际新闻界,2007(4). |
| |
| 作者姓名： | 王威 |
| |
| 作者单位： | 中国人民大学新闻学院 北京100872 |
| |
| 摘 要： | 市场集中度是通过市场参与者的数量和参与程度来反映市场的竞争或垄断程度的基本概念,通过对报业和电视媒介广告市场绝对集中度指数的计算,分析报业和电视媒介广告市场的市场结构和竞争状况。
|
| 关 键 词： | 市场集中度 绝对集中度指数 媒介广告市场 |
An Analysis on the Market Concentration of Media Advertisement |
| |
| WANG Wei.An Analysis on the Market Concentration of Media Advertisement[J].Journal of International Communication,2007(4). |
| |
| Authors: | WANG Wei |
| |
| Abstract: | The market concentration is a basic concept representing the market competition and monopoly through market force.The paper analyzes the market structure and competition of the newspaper and TV market through calculation of index of absolute concentration. |
| |
| Keywords: | Market Concentration Index of Absolute Concentration Media AD Market |
| 本文献已被 CNKI 等数据库收录！ |
