| 基于阅读亲密度的高校阅读推广效果影响因素研究 |
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| 引用本文： | 李美凝,冯春英,赵天姿.基于阅读亲密度的高校阅读推广效果影响因素研究[J].图书馆,2021(2):82-89. |
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| 作者姓名： | 李美凝 冯春英 赵天姿 |
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| 作者单位： | 中国石油大学（北京）图书馆 |
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| 基金项目： | 2018年中国石油大学(北京)党建、思想教育与行政管理科研项目“大学生成长图书馆的构建”(项目编号:50G19026)的研究成果之一。 |
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| 摘 要： | 阅读推广人和读者之间的关系会直接影响到读者的阅读接受度以及阅读推广效果,明确阅读推广人和读者之间的亲密关系,有助于高校图书馆了解读者阅读意愿的影响因素,对阅读推广工作的开展具有重要指导作用。笔者基于文献调研的理论基础,提出阅读亲密度的概念;通过调查问卷的方式深入分析阅读亲密度六个属性对读者的影响程度,探索高校读者群体的阅读亲密度属性特征。结果表明:衡量推广人与读者关系的阅读亲密度能直接影响阅读推广的效果;对于高校读者群体,阅读亲密度主要受其相似度和受益度影响,其次为权威度和关联度;阅读亲密度越高的推广人,推荐的书籍越容易被读者接受。
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| 关 键 词： | 阅读亲密度 阅读推广 影响因素 受益度 相似度 |
Study on the Influencing Factors of University Library Reading P romotion Based on the Reading Intimacy |
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| Li Meining,Feng Chunying,Zhao Tianzi.Study on the Influencing Factors of University Library Reading P romotion Based on the Reading Intimacy[J].Library,2021(2):82-89. |
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| Authors: | Li Meining Feng Chunying Zhao Tianzi |
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| Institution: | (China University of Petroleum(Beijing)Library) |
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| Abstract: | The relationship between reading promoters and readers will directly affect readers’reading acceptability and reading promotion effect.To clarify the close relationship between reading promoters and readers will help university libraries to understand the influencing factors of readers’reading intention,which plays an important guiding role for university reading promotion work.On the basis of literature research,this paper puts forward the concept of reading intimacy,deeply analyzes the influence of six attributes of reading intimacy on readers by means of questionnaire,and explores the characteristics of reading intimacy attributes of university readers.The results show that the reading intimacy which measuring the relationship between promoters and readers can directly affect the effect of reading promotion.Meanwhile,reading intimacy is mainly influenced by similarity and beneficial degree followed by authority and relevance for university readers.The higher the reading intimacy of the promoters,the easier the recommended book is accepted by readers. |
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| Keywords: | Reading intimacy Reading promotion Influncing factor Beneficial degree Similarity |
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